Vogue for Milano 

In Milan the tenth edition of Vogue Fashion’s Night Out arrives, known since last year as “Vogue for Milan.

Thursday, September 13, less than a week after the start of Milan Fashion Week (#MFW18), the streets and squares of Milan will be animated by the extraordinary opening of the shops, with many experiences in the boutiques, but not only: there will also be a photo exhibition and a treasure hunt, as well as a live music concert in Piazza Duomo.
The heart of the event will be the quadrilateral of fashion, with events and performances that will span from via Montenapoleone to via Manzoni, from via della Spiga to corso Venezia, from corso Vittorio Emanuele to corso Genova.

The streets of the center of Milan will come alive thanks to one of the most famous team games in the world reviewed in a more glamorous key: the Treasure Hunt
where 5 teams will take to the field, each one led by influencers and exceptional girls who will guide those who sign up for the evening in the dedicated section of the site. The activity will be “narrated” live on the influencer’s social platforms and can be followed by the community directly following the Vogue Italia Instagram account.

The best team will have the opportunity to attend from a privileged position to the live musical performance in Piazza del Duomo and will be invited to the backstage at the end of the evening.

Night out Vogue 2018

Not only are shopping experiences, but an increasingly rich schedule of events, a long day of activities open to all fashion fans: the 2018 edition of Vogue for Milan is conceived as a big, democratic and inclusive party , which celebrates the ever closer relationship between the newspaper and the city
one year after the Vogue party “The New Beginning”, to celebrate the new course of the magazine Italia, the 12 most representative covers will become installations in which to take pictures and create Instagram Stories. The contributions of the 3 users deemed to be the most creative and posted with the hashtag #youinvogue will be chosen, which will have the opportunity to participate in an exclusive experience during the Fashion Week.


But in addition to shopping and treasure hunting, Vogue for Milan also presents other events such as:

Vogue for Milano 2018 – Fashion Cinema organized by Vogue Italia together with the Milan Fashion Film Festival, with projections in the courtyard of the Bagatti Valsecchi Museum;

Vogue for Milano 2018: musica live live music with Annalisa, Marianne Mirage and Jess Glynne, who will perform on the Aperol Terrace at 9:45 pm (a maxi screen will be available for everyone in Piazza Duomo);

Vogue for Milano 2018 – Mostra fotografica at Palazzo Morando, dedicated to the art of photography.The exhibition, named Dreamlike”, presents the works of four different authors, including collage of pure fantasy and set built ad hoc.

Come partecipare?

A questo link il programma


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