Do the Millennials turn off the disco lights?
From princess to Cinderella. In Italy, until 2005, the economy of night was founded on dance halls, then the decline
From princess to Cinderella. In Italy, until 2005, the economy of night was founded on dance halls, then the decline.
And so, in the urban landscape, the great nightclubs that once were the pride of the country stand out like relics on the rocks of the new millennium.
Those structures that competed for the podium in Ibiza or Miami are nothing but concrete skeletons left to the negligence of time. According to the latest Fipe-Istat research (2016), it is the Millenials that “betray” the disco. Compared to 2008, young people aged 20 to 24 who dance at least once a year have decreased by 342 thousand and those aged 25 to 34 by 939 thousand.
But does this mean that the new generation no longer likes to dance?
Absolutely not. Indeed: it is exactly the opposite, and ironically it is this great desire to have fun and dance that has decreed the crisis of the “classic” disco.
You dance everywhere: clubs, restaurants, private villas and farms and this takes away 2 billion a year of turnover from the classics.
And so economy of the night is always less based on the disco.
We take as example the ticket price: 22% is for VAT, 16% is for entertainment tax, 5% goes to Siae and 2% is for the SCF. A total of 45%, with the remainder pay the contributions for employees, salaries, operating costs, those for food and drinks. And the remaining profits are further taxed by 57%.
Weighing in increasingly, discopubs, bathing facilities open all night, live clubs, clubs, “one night” events: a complex of more or less abusive clubs that bill 70 billion euros a year and gives work, in a stable or temporary, to more than 1.5 million people without paying the taxes that cut the legs to the managers of nightclubs.
To keep up the local classics are the tourist flows, especially from abroad.
Influential to the point that in 82.4% of the cases, the presence of discos is central in the choice of tourists.
60% of the turnover “comes from non-resident customers, with an incentive for holiday resorts of 5.5 billion euro.
Economic recession ? Maybe not
The economic recession is a poor excuse, the truth is that the insiders have not been able to renew the product-disco that remained identical to that of the 90’s and there are no premises except those born in the 70’s and 80’s, old structures, not on the same page with the technology that has re-qualified clubs in Europe
But is it true that in Europe they are better off?
It does not seem right considering the data provided by La Repubblica:
“In the Netherlands: from 2001 to 2011 38% of discos closed. Great Britain: in 2005 there were 3144 discos, today there are 1733. Berlin resists: the 350 active clubs are still there but their revenues are in freefall. And in this sector Italy is fully integrated with Europe: in 2005 the census of the discos ended with a number that went towards five thousand units. Today there are only 2500 active ones “
So the change, or better, the deterioration, is social, cultural and political.
Young people born between 1977 and 1994, prefer the friend’s couch rather than the “priveé,” the music on Spotify rather than on the dance floor and drink in a lounge bar rather than pressed against the counter.
They are very different from their parents: they grew up immersed in technology, they became adults armed with smartphones, obsessed with social media and they prefer to spend their earnings on valuable experiences rather than on material things ,also they are looking for technological sharing and they are active users
If the “millennial generation” does not go to the disco, where does it go?
Practice sports, “binge” on television series, drink alcohol at a friend’s house or in trendy clubs, read, watch movies and go to concerts, participate in festivals and have fun at happy hours
In this distressing landscape, then the longevity of Old Fashion is even more appreciable.
A venue founded in 1933 that still manages to involve weekly tens of thousands of young people, offering six evenings out of seven, is not a trivial matter.
Obviously it had to reinvent itself because, despite the name, of “Old “tries to have as little as possible.
Evenings with aperitifs, wine tastings, catering, wifi connection and a hundred other things, have developed alongside the dance floor, the more or less famous DJ and the ” Go Go dancers ” with breathtaking body.