FLAT WHITE ( Off-White c/o Virgil Abloh )

 June 18 2017 FLAT WHITE ( Off-White c/o Virgil Abloh )
Sunday June 18 one of most iconic DJ: FLAT WHITE ( Off-White c/o Virgil Abloh )

On the fourth date of PRIME Culture ( the new concept that utilizes the performance of many artists such as Djama, Dj Traccia, Dj Julius Funky and Dj Frank Jimenez as resident, or recurring guests) We enjoy one of the most famous names in the world of 'Hip Hop:

FLAT WHITE ( Off-White c/o Virgil Abloh )

Creative director, curator, designer, DJ and all-around artist, Virgil Abloh lives at the forefront of both digital and street culture.
As head creative director for Kanye West and Kanye's creative agency, DONDA; Abloh’s responsible for countless contributions as a tastemaker in the world of popular music and culture.
As a fashion designer, Abloh is the creator of his own label, Off-white, an institution self-described as a "young brand embracing the now in a sophisticated manner." His clothing line has successfully bridged the gap between streetwear and high fashion and is regularly spotted on some of the world’s biggest influencers.
Abloh’s DJ career, rotating between his real name and moniker, Flat White, has taken him all over the world. DJing since a teen in his hometown of Chicago, Abloh notes some of his biggest influences as Gilles Peterson and Benji B, UK radio staples acclaimed for their diverse and dynamic tastes. A diverse and dynamic DJ himself, Flat White effortlessly moves between hip hop, techno, grime, house, and trap, solidifying his stance as a true renaissance man.


OFF-WHITE c/o VIRGIL ABLOH™ is a fashion label rooted in current culture at a taste-level particular to now. With a specific opinion and not necessarily same with vision seasonal men's and women's collections are offered.
There is a product offering of the brand also in the realm of furniture and ready made goods to further reinforce an approach to lifestyle.
All products are based in a concept that adapts from season to season. Manufacturing is based in Milan with a core value of the brand to be made from the best available and particular opinion regarding fabric, fit and fabrication.
The result is to be a young brand embracing the now in a sophisticated manner.


Shouting out :
Julius Dj Funky
Resident :
DJ Traccia
Guest :
FLAT WHITE ( Off-White c/o Virgil Abloh )
#PRIME Culture
The most exclusive Hip Hop party in Milan in the coolest summer garden of the city.